My husband and I make it a point to get way every year in early November to celebrate our anniversary. Some years we have the ability to take more time then others. This year, our time to go away was very limited.  As my husband had not been to London in 12 years, we decided to take a long weekend where we can explore the neighborhoods, museums, restaurants and shops of London.

There is no shortage of intriguing hotels, classic or new, on the London scene. But the buzz generated over The Beaumont in Mayfair, open since September 2014, is what captured my attention as it has appeared on so many of the ‘best’ lists this year. And, as Mayfair is my absolute favorite area in London, we decided to check it out and see what all the fuss was about.

One of the best Virtuoso perks that The Beaumont provides is the complimentary one-way transfer from the airport to the hotel. A driver greeting us at the arrival hall at Heathrow and escorting us to his waiting S class Mercedes Sedan was a fabulous way to start our trip, especially after an overnight flight across the Atlantic. I had a sense we were in for a gratifying stay and I am happy to say the Beaumont did not disappoint.

Inspired by the great hotels of the 1920s, the five-star hotel occupies a historic Neoclassical building dating back to 1926 (when it was a handsome parking garage) and is conveniently located on Brown Hart Square. The location could not be more ideal with The Beaumont tucked away in a quiet corner overlooking the garden (fun fact: the Brown Hart Garden is said to be the only place in London where quarreling is strictly forbidden by law!), with little noise or traffic yet conveniently a few steps from the boutiques, galleries and museums of Mayfair, St James’s and the West End.

A boutique-size hotel by some standards with 73 rooms (including 23 studios and suites), The Beaumont’s handsome Art Deco design is a nod to its past but with contemporary American touches, noticeable the minute we walked into the lobby. Antique and vintage pieces are scattered throughout the hotel, including an impressive collection of original art, posters and photographs, dating from the early 1900s to the mid 1950s. The result is a mood that is very soothing and sophisticated, if not adult-like. The hotel’s restaurant and bar, The American Bar and The Colony Grill Room are immediately off the lobby as is The Cub Room (the guest-only lounge and bar) serving as the hub of the hotel.

Postcard From: The Beaumont, London

In the lobby, where reception and the concierge are also located, afternoon tea is served daily from 3-6 p.m.  This is not your average English tea.  The typical finger cucumber and egg sandwiches  are instead replaced with some cucumber bagels, lobster rolls, pastrami reubens and red velvet cake. While I did not have the opportunity to experience the tea (too busy shopping!), it did seem odd to situate it in the lobby with people coming and going through the front door rather than in the lounge or restaurant.

Postcard From: The Beaumont, London

Postcard From: The Beaumont, London

A small spa and gym are located on the lower level which includes a Hammam equipped with a steam room, sauna, cold plunge pool and two treatment rooms. There is also a salon and a traditional grooming service for men including wet shaves. I didn’t have the opportunity to try the services out myself.

Postcard From: The Beaumont, London

Back to the American Bar, as perhaps nothing impresses me more than a really great hotel bar for pre-dinner cocktail or evening nightcap. Otherwise known as Jimmy’s Bar, this is your go-to for  bourbons, whiskeys and classic cocktails, whether you like it shaken or stirred. Jimmy’s Bar belongs to the great tradition of American bars that became legendary in London and Paris during the 1920s. Places where Ernest Hemingway or F. Scott Fitzgerald might have frequented. The walnut-paneled interior is lined with hundreds of photographs of British and American celebrities who haunted Mayfair in those days.

Postcard From: The Beaumont, London

Postcard From: The Beaumont, London

The Cub Room, a private nook of a bar and lounge area is reserved exclusively for guests of The Beaumont and their visitors. Complimentary morning tea and coffee service along with pastries are offered in the morning, a delightful feature not typically offered in other hotels but should be. The Cub Room offers a clubby, intimate setting for those who want a bit more quiet than the bustling Colony Grill.

Postcard From: The Beaumont, London

The Colony Grill Room serves the most sublime breakfast, one of the top five I’ve ever eaten in any hotel. Unlike many hotels that offer a buffet style set up, breakfast here is à la carte (a unique feature of Virtuoso is that full breakfasts are often included in your rate instead of just continental breakfast). The food was so good in fact I had the same items every single morning for fear of missing out  because they were that good. Tip: You must start with a half a grapefruit. While it may sound boring on paper, the way it is presented is just exquisite.

Postcard From: The Beaumont, London

Postcard From: The Beaumont, London

During our stay, the staff at The Beaumont (impeccably-dressed I might add) could not have been more wonderful and accommodating to our every need. Just as an example, my husband wanted to watch an NFL football game which was not showing on television and the hotel staff spent hours trying to figure out how to get it on in our room. The effort made to make our stay enjoyable certainly did not go unnoticed with special mention to Angel, the concierge, and Jeff, the chauffeur of the hotel’s vintage Daimler. We felt like like the royal family taking the complimentary car a few times around Mayfair. This is another incredible perk of The Beaumont and I would recommend other future guests to take it to the War Rooms, Bond Street, the theater (as we did) or, of course, Buckingham Palace.

Postcard From: The Beaumont, London

We were very fortunate to be upgraded upon arrival at the hotel to a Classic Suite, which we loved (another benefit of Virtuoso!). A separate living room area made our suite feel more like an apartment with an ample 660 square-feet to relax for the two of us. A powder room in addition to a full bathroom with a sunken tub was a wonderful bonus.

There are some specialty suites at the hotel such as the Mayfair, the Terrace Suite and the Roosevelt. I did get an opportunity to check out one particularly unique one:  the 1-bedroom Gormley Suite. A small staircase leads you to the sleeping quarters within the split-level suite, accessed through a black curtain and then a pure white marble bathroom. You enter a cave-like room encased in dark wood panelling with no access to televisions or any wireless plugs or devices. Its really quite something special to see and perhaps sleep in for a night! The exterior is no less remarkable with a three-story sculpture on the facade, commissioned as a piece of public art from sculptor Antony Gormley.

The Beaumont is a terrific addition to the London scene!

Guest Review by Romi Howard. Photo credits: Romi and Jeff Howard and The Beaumont hotel 

Loved Didn't Love
  • The staff at the hotel. Kind, solicitous, and aiming to constantly please. A special mention must go out to Angel, concierge extraordinaire. Theres nothing this gentleman would not do for myself and my husband.
  • The breakfast at the hotel is phenomenal.
  • The location in Mayfair. Quiet with little traffic overlooking the Brown Hart Gardens but steps away from everything.
  • The Virtuoso amenities associated with the Beaumont were terrific. The one way transfer was key. In addition, the all-inclusive breakfast and the constantly replenished mini-bar with snacks, drinks (alcoholic and non alcoholic) at no additional cost was a fabulous perk that left us satiated throughout the day.
  • A particular pet peeve of mine but I don’t like fitness rooms relegated to the lower levels of hotels. I like to look out a window when I exercise.
  • I was disappointed about the lack of people not taking advantage of the Cub Room. It was empty each time I passed it. Perhaps it was the time when we were there but adding some piped music might encourage guests to frequent this space more.
Don't Miss Skip
  • Taking the chauffeur-driven ride in the hotel’s vintage Daimler which is available complimentary and exclusively to hotel guests within Mayfair. What a luxurious ride and an incredible perk when staying at the hotel. We felt like real royalty.
  • All the rooms and suites have a library of books – both vintage and new – personally selected by the hotel’s owner.
  • London’s first grand café open since 2003, The Wolseley on Piccadilly shares the same owners as The Beaumont. I had been there are a few times and thought it would be nice to take my husband there for Sunday brunch. It was a disappointing experience this time. Overpacked with tourists and families with small children, exceptionally loud and stuffy (as in overheated). Better to make a reservation for dinner or for afternoon tea during the week and steer clear on the weekend.
  • We stopped over at Berners Tavern at the London Edition, a spectacular space. I suggest you go before you start your evening, and certainly not on a Saturday night post theatre like we did. My husband recoiled in horror at the scene, let’s just leave it at that.
Rooms to Get Tips
  • There are 50 rooms and 23 studios and suites at the hotel. Room categories range from Classic, Superior and Premium rooms to Classic Suites and then some specialty suites such as the Mayfair, the Terrace Suite and the Roosevelt. These suites are enormous, often taking up half a floor.
  • For something truly different, check into the Gormley Suite for a night.
  • The Premier rooms and above are the best to book for space and light.
  • Make sure to request a room facing the Brown Hart gardens if you would like a view (although the rooms facing the courtyard are very bright and the courtyard is in fact a visual of charming alleyways and rooftops).
  • Get a nightcap at the Connaught’s bar, a 5-minute walk from the Beaumont. This is one of the most iconic bars in all of London. Sink back into the velvet club chairs with a martini and take in the sophisticated elegant history of the bar.  I did not want to leave.
  • What’s old is new again. While it was fun to eat and drink our way through London, trying many of the hot new restaurants, what we enjoyed the most are the ‘OG’s’ as my teenage daughters like to call the originals: the original Cecconi’s just off Bond street (not the new one in the Ned hotel – awful food), the original Mr. Chows, The Connaught, The American Bar at the Stafford hotel, and Le Caprice on Arlington street. These haunts never disappoint.
  • Conversely there are new some places that are worth the trip: The Coral Room, the new hot bar at the Bloomsbury hotel, is a must stop. It is just spectacular to look at and enjoy a drink or a nibble. It really is visually sumptuous. While the food at Chiltern Firehouse is just ok, you’re really not going for the food, your going for the scene. If you can snag a rezzie, then get yourself over there. The bar is also quite fantastic in a boho chic vibe kind of way.

The Beaumont

Your 2019 Virtuoso Rate Includes:

• Upgrade at check-in, subject to availability
• Full English Breakfast for two daily
• One-way Airport or Train Transfer to/from any London airport or London Rail Station in a luxury sedan
• In room bar included (including alcohol)
• 50% offer on pre-registered rooms or 50% offer on late check out rooms to 6pmon the day of departure (subject to availability)
• Early check-in/Late check-out, subject to availability
• Complimentary Wi-Fi

Book This Hotel

Why book Virtuoso?

  • Personalized travel assistance
  • 24/7 online booking
  • Special rates & exclusive offers
  • Guaranteed Room upgrade*
  • Complimentary full American breakfast
  • Early check-in, Late check-out*
  • Exclusive on-site amenities (varies by hotel)
  • * based on availability on time of arrival

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